{"id":177737,"date":"2026-10-27T10:16:23","date_gmt":"2026-10-27T14:16:23","guid":{"rendered":"https:\/\/frenchdistrict.com\/californie-sud\/articles\/implanter-entreprise-etats-unis-conseils-avocate-pascale-longuet-medef\/"},"modified":"2026-10-27T10:16:23","modified_gmt":"2026-10-27T14:16:23","slug":"implanter-entreprise-etats-unis-conseils-avocate-pascale-longuet-medef","status":"publish","type":"post","link":"https:\/\/frenchdistrict.com\/californie-sud\/articles\/implanter-entreprise-etats-unis-conseils-avocate-pascale-longuet-medef\/","title":{"rendered":"S\u2019implanter aux \u00c9tats-Unis : les conseils de l\u2019avocate Pascale Longuet"},"content":{"rendered":"<p>En septembre 2026, la revue du Medef Paris a consacr\u00e9 un num\u00e9ro sp\u00e9cial aux \u00c9tats-Unis. Dans sa rubrique \u00ab Law &amp; Deals \u00bb, elle donne la parole \u00e0 Pascale Longuet, avocate inscrite aux barreaux de New York et de Paris, qui accompagne depuis plus de trente ans les entreprises francophones outre-Atlantique. Son message tient en un mot, r\u00e9p\u00e9t\u00e9 trois fois : pr\u00e9parer.<\/p>\n<p>Nous r\u00e9sumons ici ses principaux conseils. L\u2019interview compl\u00e8te est reproduite plus bas, avec l\u2019accord de l\u2019\u00e9diteur.<\/p>\n<h2>Un parcours qui parle aux entrepreneurs fran\u00e7ais<\/h2>\n<p>Apr\u00e8s des \u00e9tudes de droit en France puis \u00e0 New York, Pascale Longuet s\u2019est install\u00e9e durablement aux \u00c9tats-Unis et a fond\u00e9 son cabinet new-yorkais en 1996. Elle conna\u00eet de l\u2019int\u00e9rieur ce que vit une entreprise qui traverse l\u2019Atlantique : une autre langue, un autre droit, d\u2019autres usages, jusqu\u2019aux unit\u00e9s de mesure. C\u2019est cette exp\u00e9rience v\u00e9cue, explique-t-elle, qui cr\u00e9e la confiance avec ses clients.<\/p>\n<h2>Anticiper avant de signer ou de s\u2019implanter<\/h2>\n\r\n\t<div class=\"sponsor__article sponsor__article--right\">\r\n\t\t<div class=\"inner\">\r\n\t\t\t<div class=\"sponsor__by\">Pr&eacute;sent&eacute; par...<\/div>\r\n\t\t\t<div>\r\n\t\t\t\t<a href=\"https:\/\/frenchdistrict.com\/californie-sud\/adresse\/pascale-longuet-cabinet-avocats-francophone-new-york-droit-affaires-etats-unis\/\" target=\"_blank\">\r\n\t\t\t\t<div class=\"sponsor__illus\"><img decoding=\"async\" src=\"https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2024\/11\/une-pascale-longuet-380x260.png\" alt=\"Pascale Longuet\" \/><\/div>\r\n\t\t\t\t<div class=\"sponsor__content\">\r\n\t\t\t\t\t<p class=\"sponsor__title\">Pascale Longuet<\/p>\r\n\t\t\t\t\t<div class=\"sponsor__slogan\">Avocate francophone \u00e0 New York | Droit des affaires aux \u00c9tats-Unis <\/div>\r\n\t\t\t\t\t<div class=\"vce-button vce-button--small\" style=\"background-color: #444444;\"><i class=\"fa fa-hand-o-right\" aria-hidden=\"true\">&nbsp;<\/i>Pascale Longuet<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/a>\r\n\t\t\t<\/div>\t\t\r\n\t\t<\/div>\r\n\t<\/div>Aux \u00c9tats-Unis, le droit se superpose \u00e0 plusieurs niveaux : f\u00e9d\u00e9ral, \u00c9tat, parfois local. D\u2019o\u00f9 son premier conseil : consulter un avocat d\u00e8s la naissance du projet, et non quand un probl\u00e8me survient. Le contrat se pr\u00e9pare t\u00f4t, de pr\u00e9f\u00e9rence \u00e0 partir de ses propres conditions plut\u00f4t que de celles du partenaire. Points \u00e0 r\u00e9gler d\u2019embl\u00e9e selon elle :<\/p>\n<ul>\n<li>le droit applicable au contrat ;<\/li>\n<li>la mani\u00e8re de r\u00e9gler un \u00e9ventuel litige ;<\/li>\n<li>la protection des marques et de la propri\u00e9t\u00e9 intellectuelle ;<\/li>\n<li>une strat\u00e9gie adapt\u00e9e \u00e0 l\u2019\u00c9tat o\u00f9 l\u2019on veut exercer.<\/li>\n<\/ul>\n<h2>Droits de douane : des contrats plus pr\u00e9voyants<\/h2>\n<p>Avec l\u2019\u00e9volution r\u00e9cente du droit am\u00e9ricain et des droits de douane, les entreprises doivent anticiper davantage. Pascale Longuet recommande d\u2019int\u00e9grer aux contrats des clauses qui tiennent compte des changements de tarifs, des conditions de sortie et une r\u00e9partition claire des risques. Selon les secteurs, il faut aussi suivre les nouvelles r\u00e8gles sur les technologies sensibles, les contrats f\u00e9d\u00e9raux (directs ou indirects) et les ressources humaines. Le but n\u2019est pas de compliquer les projets, mais de permettre aux dirigeants de d\u00e9cider en connaissance de cause.<\/p>\n<h2>Un march\u00e9 toujours porteur, \u00e0 conqu\u00e9rir pas \u00e0 pas<\/h2>\n<p>Malgr\u00e9 ce contexte, les \u00c9tats-Unis restent pour elle un march\u00e9 gigantesque et tr\u00e8s porteur. Mais on ne le conquiert pas d\u2019un seul coup : les entreprises qui r\u00e9ussissent avancent avec m\u00e9thode, acceptent que les r\u00e8gles du jeu soient diff\u00e9rentes et savent s\u2019entourer des bons partenaires. Si elle observe davantage de prudence chez certains dirigeants, elle continue de voir de tr\u00e8s beaux projets, qu\u2019elle accompagne parfois pendant de nombreuses ann\u00e9es.<\/p>\n<h2>Lire l\u2019interview compl\u00e8te<\/h2>\n<p>Voici la page publi\u00e9e dans le num\u00e9ro sp\u00e9cial USA de la revue du Medef Paris (propos recueillis par Rapha\u00eblle Tricard). Vous pouvez aussi <a href=\"https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-medef-paris-special-usa-2026.pdf\" target=\"_blank\" rel=\"noopener\">ouvrir l\u2019interview en PDF<\/a> pour la lire en grand format.<\/p>\n<div id=\"attachment_177739\" style=\"width: 796px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-177739\" class=\"wp-image-177739 size-large\" src=\"https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-786x1024.jpg\" alt=\"Page de la revue du Medef Paris : interview de Pascale Longuet, \u00ab Pr\u00e9parer avant de conqu\u00e9rir le march\u00e9 am\u00e9ricain \u00bb\" width=\"786\" height=\"1024\" srcset=\"https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-786x1024.jpg 786w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-230x300.jpg 230w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-768x1000.jpg 768w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-1179x1536.jpg 1179w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-1572x2048.jpg 1572w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-810x1055.jpg 810w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026-1140x1485.jpg 1140w, https:\/\/frenchdistrict.com\/californie-sud\/wp-content\/uploads\/sites\/5\/2026\/10\/interview-pascale-longuet-inspir-medef-paris-usa-2026.jpg 1693w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><p id=\"caption-attachment-177739\" class=\"wp-caption-text\">L\u2019interview de Pascale Longuet, rubrique \u00ab Law &amp; Deals \u00bb du num\u00e9ro sp\u00e9cial USA de la revue du Medef Paris, septembre 2026, page 87. Reproduite avec l\u2019accord de l\u2019\u00e9diteur.<\/p><\/div>\n<div class=\"infos-listing\"><div class=\"infos-listing__title\">Pascale Longuet<\/div><div class=\"infos-listing__address\"><p><span><i class=\"fa fa-map-marker\"><\/i>745 Fifth Avenue<\/span><br><span>Suite 500<\/span><\/p><p>New York,&nbsp;NY &nbsp;10151<\/p><\/div><div class=\"infos-listing__contact\"><a class=\"fd-tel\" href=\"https:\/\/frenchdistrict.com\/californie-sud\/adresse\/pascale-longuet-cabinet-avocats-francophone-new-york-droit-affaires-etats-unis\/#contact\" data-tel=\"(212) 490-8003\" data-appel=\"tel:2124908003\" onclick=\"return fdAfficherTel(this, 'Pascale Longuet');\"><i class=\"fa fa-phone\"><\/i>Afficher le num\u00e9ro<\/a><a onclick=\"ga('send','event','premium','click-email-infos-pratiques','Pascale Longuet');\" href=\"https:\/\/frenchdistrict.com\/californie-sud\/adresse\/pascale-longuet-cabinet-avocats-francophone-new-york-droit-affaires-etats-unis\/#contact\"><i class=\"fa fa-envelope\"><\/i>Email<\/a><p><a onclick=\"ga('send','event','premium','click-site-infos-pratiques','Pascale Longuet');\" href=\"https:\/\/www.longuetlaw.com\/?lang=fr&utm_source=frenchdistrict\" target=\"_blank\"><i class=\"fa fa-link\"><\/i>longuetlaw.com<\/a><\/p><\/div><\/div>\n<p><span style=\"font-size: 12px; font-style: italic;\">Cr\u00e9dit photo en-t\u00eate : <a style=\"color: #3d5185; text-decoration: none;\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Midtown_Manhattan_from_Weehawken_September_2021_HDR.jpg\" target=\"_blank\" rel=\"noopener\">King of Hearts<\/a> (<a style=\"color: #3d5185; text-decoration: none;\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En septembre 2026, la revue du Medef Paris a consacr\u00e9 un num\u00e9ro sp\u00e9cial aux \u00c9tats-Unis. Dans sa rubrique \u00ab Law &amp; Deals \u00bb, elle donne la parole \u00e0 Pascale Longuet, avocate inscrite aux barreaux de New York et de Paris, qui accompagne depuis plus de trente ans les entreprises francophones outre-Atlantique. Son message tient en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1965,366],"tags":[393,954,1103,1630,394,2285,571,2276],"class_list":["post-177737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprendre","category-french-district-connection","tag-avocat","tag-business","tag-creation-entreprise-etats-unis","tag-douane","tag-droit","tag-entreprendre","tag-entreprise","tag-investir-aux-etats-unis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u2019implanter aux \u00c9tats-Unis : les conseils de Pascale Longuet<\/title>\n<meta name=\"description\" content=\"Contrats, droits de douane, m\u00e9thode : les conseils de Pascale Longuet, avocate \u00e0 New 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