{"id":15564,"date":"2016-09-19T00:00:00","date_gmt":"2016-09-19T04:00:00","guid":{"rendered":"https:\/\/frenchdistrict.com\/new-york\/articles\/1984-produits-francais-implantation-marche-americain-etats-unis\/"},"modified":"2023-07-14T08:53:30","modified_gmt":"2023-07-14T12:53:30","slug":"1984-produits-francais-implantation-marche-americain-etats-unis","status":"publish","type":"post","link":"https:\/\/frenchdistrict.com\/new-york\/articles\/1984-produits-francais-implantation-marche-americain-etats-unis\/","title":{"rendered":"1984, lorsqu\u2019une d\u00e9l\u00e9gation d\u2019entreprises fran\u00e7aises d\u00e9marchait les am\u00e9ricains"},"content":{"rendered":"<p>1984, la d\u00e9l\u00e9gation Fran\u00e7aise du commerce ext\u00e9rieur aux Etats-Unis se demande : Est-ce que les <strong>produits fran\u00e7ais<\/strong> vont coller au march\u00e9 <strong>am\u00e9ricain<\/strong> ? Aujourd\u2019hui certains fran\u00e7ais se posent toujours cette m\u00eame question : est-ce que mon produit va plaire aux am\u00e9ricains ? Mais est-ce la bonne question ? <strong>Les fran\u00e7ais qui s\u2019implantent aux Etats-Unis<\/strong> tiennent souvent un autre discours : s\u2019adapter aux am\u00e9ricains plut\u00f4t que d\u2019essayer de leur vendre du <strong>made in France<\/strong>. Les comp\u00e9tences sont fran\u00e7aises, mais les produits doivent \u00eatre adapt\u00e9s.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.ina.fr\/player\/embed\/PAC05029353\/1\/1b0bd203fbcd702f9bc9b10ac3d0fc21\/560\/315\/0\" width=\"750\" height=\"600\" frameborder=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Cette visite avait \u00e9t\u00e9 organis\u00e9e par la d\u00e9l\u00e9gation du commerce ext\u00e9rieur. Interviews :<\/p>\n<ul>\n<li><strong>Edith CRESSON<\/strong>, ministre du commerce ext\u00e9rieur, sur les <strong>entreprises fran\u00e7aises<\/strong> qui s&#8217;exportent \u00e0 l&#8217;\u00e9tranger.<\/li>\n<li><strong>Anna KAMIANSKI<\/strong>, de organisme France &#8211; Etats-Unis F.A.C sur le volume des <strong>exportations<\/strong> dans son entreprise de pr\u00eat \u00e0 porter.<\/li>\n<li><strong>Philippe DUMAS<\/strong>, de TG international Orl\u00e9ans, sur les opportunit\u00e9s li\u00e9es \u00e0 l&#8217;exportation pour les entreprises. Un vendeur am\u00e9ricain qui \u00e9voque la promotion des <strong>entrepreneurs fran\u00e7ais<\/strong>.<\/li>\n<li><strong>Robert MOHEL<\/strong> responsable Grand Union USA : qui affirme que les am\u00e9ricains sont ouverts aux <strong>produits fran\u00e7ais<\/strong>, plus particuli\u00e8rement dans l&#8217;alimentation.<\/li>\n<li><strong>Daniel BEAUJEAN<\/strong> directeur g\u00e9n\u00e9ral \u00e9tablissements Picard Ch\u00e2teauroux, qui pense que cette rencontre n&#8217;est qu&#8217;une premi\u00e8re \u00e9tape qui sert \u00e0 \u00e9tablir un contact avec des repr\u00e9sentants am\u00e9ricains.<\/li>\n<\/ul>\n<p><em>Un reportage de France 3 Orl\u00e9ans<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1984, la d\u00e9l\u00e9gation Fran\u00e7aise du commerce ext\u00e9rieur aux Etats-Unis se demande : Est-ce que les produits fran\u00e7ais vont coller au march\u00e9 am\u00e9ricain ? Aujourd\u2019hui certains fran\u00e7ais se posent toujours cette m\u00eame question : est-ce que mon produit va plaire aux am\u00e9ricains ? Mais est-ce la bonne question ? Les fran\u00e7ais qui s\u2019implantent aux Etats-Unis tiennent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[550],"tags":[],"class_list":["post-15564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprendre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>1984, Une \u00e9l\u00e9gation d&#039;entreprises fran\u00e7aises d\u00e9marchent les am\u00e9ricains<\/title>\n<meta name=\"description\" content=\"Reportage consacr\u00e9 \u00e0 un voyage de prospection de repr\u00e9sentants d\u2019entreprises fran\u00e7aises \u00e0 New York.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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