{"id":80048,"date":"2019-03-15T10:41:59","date_gmt":"2019-03-15T14:41:59","guid":{"rendered":"https:\/\/frenchdistrict.com\/washington-dc\/articles\/simon-oliveri-chocolat-belge-sans-lactose-implante-new-york\/"},"modified":"2022-06-22T09:08:51","modified_gmt":"2022-06-22T13:08:51","slug":"simon-oliveri-chocolat-belge-sans-lactose-implante-new-york","status":"publish","type":"post","link":"https:\/\/frenchdistrict.com\/washington-dc\/articles\/simon-oliveri-chocolat-belge-sans-lactose-implante-new-york\/","title":{"rendered":"Le chocolat 2.0"},"content":{"rendered":"<h2>Racontez-nous votre succ\u00e8s<\/h2>\n<p>Le succ\u00e8s est venu rapidement : En moins d\u2019un an, nous avons \u00e9t\u00e9 accept\u00e9s dans de nombreux <strong>distributeurs<\/strong>. Nous avons travaill\u00e9 avec <strong>Rainforest<\/strong> (un des meilleurs distributeurs de la c\u00f4te Est). Nous avons ensuite \u00e9t\u00e9 accept\u00e9s chez <strong>KeHE<\/strong>, et <strong>UNFI<\/strong>, deux de plus gros distributeurs. C\u00f4t\u00e9 commerces de d\u00e9tail, nous avons aussi \u00e9t\u00e9 accept\u00e9s chez <strong>Market of choice<\/strong>, et <strong>Bristol Farms<\/strong>, ainsi que d\u2019autres d\u00e9taillants connus. Nous avons \u00e9galement travaill\u00e9 avec des <strong><em>food brokers<\/em><\/strong> connus tels que Family Food broker et INFB, repr\u00e9sent\u00e9 par Brenda Stelle.<\/p>\n<h2>Votre entreprise<\/h2>\n<h3>Quels services, quels produits, quelle activit\u00e9 ?<\/h3>\n<p><strong>Barres de chocolats<\/strong> et bo\u00eetes. 5 saveurs :<\/p>\n<ul>\n<li>Cristaux de sel <em>(Sea Salt)<\/em><\/li>\n<li>Amandes <em>(Almonds)<\/em><\/li>\n<li>Canneberge <em>(cranberry)<\/em><\/li>\n<li>Riz souffl\u00e9 <em>(crisped rice)<\/em><\/li>\n<li>Cannelle <em>(cinnamon)<\/em><\/li>\n<\/ul>\n<p>Vente aux d\u00e9taillants de produits chocolat\u00e9s.<\/p>\n<h3>Quels march\u00e9(s), quelle(s) cible(s) ?<\/h3>\n<p>Tous les<strong> d\u00e9taillants casher<\/strong>, les boutiques de sant\u00e9 et de bien-\u00eatre, et les boutiques de di\u00e9t\u00e9tique chics, ou les march\u00e9s sp\u00e9cialis\u00e9s.<\/p>\n<h3>Pourquoi avez-vous d\u00e9cid\u00e9 de vous implanter aux Etats-Unis ?<\/h3>\n<p>Aux USA et surtout \u00e0 New York, il y a certes beaucoup de concurrence mais il y a \u00e9galement beaucoup de <strong>consommation<\/strong>, et lorsqu\u2019on lance un produit \u00e0 New York, si cela marche, cela veut dire que c\u2019est un bon produit.<\/p>\n<p>Les Etats-Unis sont un march\u00e9 \u00e9norme, avec une population qui consomme, et qui aime le <strong>chocolat<\/strong>. C\u2019est l\u2019aliment pr\u00e9f\u00e9r\u00e9 des Am\u00e9ricains, apr\u00e8s la pizza.<\/p>\n<h3>Dans quelle(s) ville(s) votre soci\u00e9t\u00e9 est-elle implant\u00e9e ? Pourquoi ce choix ?<\/h3>\n<p>Implant\u00e9e \u00e0 New York et New Jersey pour l\u2019entrep\u00f4t. Car New York est un centre important pour les affaires.<\/p>\n<h3>Quel conseil donneriez-vous \u00e0 ceux qui souhaitent s\u2019installer aux Etats-Unis ?<\/h3>\n<p>Etudier le march\u00e9. Travailler dur. S\u2019adapter au go\u00fbt des Am\u00e9ricains. C\u2019est bien de venir avec une &#8220;<em>french touch&#8221;<\/em> par exemple, mais il ne faut pas \u00eatre arrogant et il faut s\u2019adapter aux <strong>habitudes de consommation des am\u00e9ricains<\/strong>. Faire attention aux \u00ab co\u00fbts cach\u00e9s \u00bb ou surplus tels que les frais d\u2019avocats, les promos et autres avantages lorsque vous souhaitez faire du marketing.<\/p>\n<h3>Nombre d&#8217;employ\u00e9s, CA, lev\u00e9e(s) de fonds, partenaires&#8230;<\/h3>\n<ul>\n<li>Employ\u00e9s directs : 4<\/li>\n<li>Employ\u00e9s indirects (les employ\u00e9s des distributeurs qui vendaient mes produits) : Plus de 100<\/li>\n<\/ul>\n<h2>Les Etats-Unis et vous<\/h2>\n<h3>Qu\u2019est-ce qui vous pla\u00eet aux Etats-Unis ?<\/h3>\n<p>L\u2019optimisme, le dynamisme, la mentalit\u00e9, l\u2019ambition, la force de travail, surtout \u00e0 New York. Tout le monde travaille dur et a de l\u2019ambition.<\/p>\n<h3>Quelle est votre ville pr\u00e9f\u00e9r\u00e9e aux Etats-Unis ?<\/h3>\n<p>New York<\/p>\n<h3>Quelle est votre adresse pr\u00e9f\u00e9r\u00e9e \u00e0 New York ?<\/h3>\n<p>Le quartier de Soho<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Racontez-nous votre succ\u00e8s Le succ\u00e8s est venu rapidement : En moins d\u2019un an, nous avons \u00e9t\u00e9 accept\u00e9s dans de nombreux distributeurs. Nous avons travaill\u00e9 avec Rainforest (un des meilleurs distributeurs de la c\u00f4te Est). Nous avons ensuite \u00e9t\u00e9 accept\u00e9s chez KeHE, et UNFI, deux de plus gros distributeurs. C\u00f4t\u00e9 commerces de d\u00e9tail, nous avons aussi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":80930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[975],"tags":[],"class_list":["post-80048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-french-district-connection"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simon &amp; Oliveri, le chocolat belge sans lactose bien implant\u00e9 \u00e0 New York<\/title>\n<meta name=\"description\" content=\"Simon &amp; Oliveri vend depuis 2016 des barres de chocolat belge sans lactose, casher, vegan et sans produits laitiers \u00e0 New York\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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